Award for the Bachelor thesis by Carla Friedrich
Carla Friedrich was awarded the prize for an excellent thesis for her bachelor thesis "The digitization of brick-and-mortar retail - an analysis of the local online platforms in North Rhine-Westphalia" by the "Arbeitskreis Geographische Handelsforschung"".
Local online platforms are designed to provide retailers in a city with a digital platform away from Amazon & Co. and help them stay competitive in the digital world. The characteristics can vary widely from a digital shop window to a fully functional local online shop.
In the bachelor thesis, the local online platforms in NRW were examined using key indicators in a desktop research. Carla Friedrich analyzed the distribution of the platform in NRW, the number of visitors to the website and the retailers represented on the platform.
The results of the bachelor thesis are to be published soon.