Adoption von Onlinemarketingmaßnahmen im inhabergeführten Einzelhandel
Delpy, René; Neiberger, Cordula (Thesis advisor); Voth, Andreas (Thesis advisor)
Aachen (2021)
Dissertation / PhD Thesis
Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2020
Abstract
Institutions
- Division of Earth Sciences and Geography [530000]
- Economic Geography of Services Teaching and Research Area [551720]
Identifier
- RWTH PUBLICATIONS: RWTH-2021-03007