Adoption von Onlinemarketingmaßnahmen im inhabergeführten Einzelhandel

Delpy, René; Neiberger, Cordula (Thesis advisor); Voth, Andreas (Thesis advisor)

Aachen (2021)
Dissertation / PhD Thesis

Dissertation, Rheinisch-Westfälische Technische Hochschule Aachen, 2020

Abstract

Institutions

  • Division of Earth Sciences and Geography [530000]
  • Economic Geography of Services Teaching and Research Area [551720]

Identifier